Do you dare to dream of success in your business?
People have asked me over the years how to know when a business is worth pursuing. How to know whether or not you are wasting your time.
I don’t know why this is such a difficult question for people to answer.
It is obvious to me that if you are passionate about your company, deeply passionate about it, like a love affair, then it’s worth pursuing whether you’ve got it down or not.
My feeling is clear on this. That you are never wasting your time when you care deeply about the outcome.
What I am also clear about is that just because you love the purpose of your business, just because you’re passionate about it, does not mean that you are pursuing it correctly.
Indeed, if you’re struggling and making no headway, you’re probably not. That’s why I invented The Dreaming Room®.
To assist people to come back to the beginning again where they can actually start to make a substantial difference in the path they are on and the path their company is on.
The results have been truly astonishing. People who were lost, became found.
People who thought they knew what they were doing, but were experiencing difficulty doing it, came to see that the difficulty was a symptom that something serious was missing in their business and their relationship with it. In The Dreaming Room® we fixed that quickly.
People who were depressed (many, many are; more than you would think) discovered that the cause of their depression was their lack of clarity about the business outcome they were committed to. What in The Dreaming Room® is what I call The Great Result ®. They quickly, sometimes with difficulty, but always with surprise on their face, came to see that, and immediately come to the realization that The Great Result® is everything. Without it, there is no juice. With it, there is a profound restoration of passion.
In short, while most people confuse difficulty in their business no matter what they try to do to overcome it with the possibility that it’s their business’ problem — too much competition, wrong location. Walmart moved in - in fact, with a new face on it, a new look at it, a new wonder infused into the process by which they broach the idea of their business and their life, something remarkable always takes place.
And suddenly, there is new hope. And suddenly with the new hope, life takes on a different meaning. And suddenly with a different meaning, possibilities present themselves that never seemed to exist before.
Possibility is probably not the correct word. Improbability is more like it.
It has been fascinating to me over the years working with — coaching, mentoring, leading. Training and advising - the tens of thousands of small and mid-sized ventures we have met, that few truly understood the extreme value that imagination plays in the creation, development and extreme growth of your company.
To me, imagination is everything.
For example, imagine what it would mean for a self-employed woman with six children (yes, I just spoke to an Australian woman exactly like that!) to discover that there was a way to create more time and more cash flow without working as hard as she is accustomed to.
What is that way you ask?
It makes no difference — just imagine that there is such a way. What would that way be worth to you if you were that woman?
Imagine it.
Or, for another example. I just spoke with a gentleman who just graduated from chiropractic school at the age of 47. He is about to start his new practice, but he hasn’t a clue about how to do that. They never taught that to him in chiropractic school.
Imagine what it would mean if I could reveal to that new, enthusiastic, but terrified, chiropractor a stunningly effective startup system built just for someone like him which would enable him to begin his practice with none of the fears he now suffers from.
Imagine it.
Do you see what I mean? Any entrepreneur worth his or her salt is in the business of imagining the perfect solution to someone’s very real problem, and, in the process of inventing his or her new company to deliver that solution is transforming somebody’s world.
You, too, can do that. We all can.
Come dream with me, and welcome to a new and exciting world.
In my next article, I will go deeper into the possibilities and the process which evokes them…in The Dreaming Room®.
Come dream with me.
Michael E. Gerber is the founder of Chief Dreamer Enterprises and E-Myth Worldwide.
Michael E. Gerber is a speaker, consultant and bestselling author of 13 entrepreneurial and small business books, including the E-Myth series, published in 29 languages and used in 118 universities around the world. He was dubbed “world’s No. 1 small business guru” by Inc. Magazine.
Tags: Business, business growth, business strategy, Entrepreneur, entrepreneurship, Michael Gerber, SDNN, startup, Walmart
