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Reid Carr is a social media expert.
The question of “Should we consider a blog?” has been asked numerous times in the last several years. The issue with that question is that it can mean different things.
A blog is a platform, software and technology, such as Wordpress, Blogger or Movable Type. It also can be a communications philosophy.
However a blog, in itself, is not a strategy and, while you intend to use a blog platform and adopt “blogging” as a philosophy, you still need a strategy that meets your audience’s needs.
The flexibility and scalability of blog platforms are impressive and can do a lot of different things beyond giving a CEO or thought leader a place to publish their opinions. They offer many options to enhance a broad, creative strategy as well as interact with others, reach out to new audiences and establish a personality for a company.
So, my recommendation is to begin with a communications strategy, then consider a blog platform as a tool to execute that strategy.
If you choose to adopt the blogging philosophy of open communication, illustrating personality and willingness to accept feedback, then you have a great opportunity to leverage these inexpensive, powerful tools to your benefit.
Reid Carr is president of Red Door Interactive, which specializes in Internet presence management. Follow him on LinkedIn or Twitter.
Comment by: Jim Posted: July 5, 2009, 9:11 am
I am including a link for one of the best blogs I have found to keep abreast of what is really happening in San Diego politics. A must read for every San Diegan concerned about their way of life.
http://sparkysandiego.blogspot.com/