Padres jumping on Internet broadcast trend

Padres announce pay-for-play agreement with media outlets to broadcast games live on the Web.

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San Diego: For the right price, you can watch Adrian Gonzalez on the Web. (AP photo)

For the right price, you can watch Adrian Gonzalez on the Web. (AP photo)

The San Diego Padres are following the New York Yankees onto the Internet with live local-market video broadcasts.

The Padres, Cox Communications San Diego and MLB Advanced Media announced an agreement Monday that starts broadcasts July 16 for customers of Cox’s high speed Internet service.

It will cost $49.95 for the rest of the season or $19.95 for any 30-day period, matching the price for Yankees games for Cablevision subscribers who get YES and Cablevision’s Optimum online service.

MLBAM receives half the revenue from these deals, according to a June 19 memo from commissioner Bud Selig to the 30 teams.

The memo was first reported by SportsBusiness Journal.

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