Unfortunately we all know that tripadvisor reviews are not all but a good part of them FAKE.
Every business writes positive reviews for themselves and negative ones for the competitors.
I think tripadvisor should change way of thinking completely. I am sorry that they are trying to do good but instead are damaging the market worldwide.

It is my belief that many of the Fake Positive reviews are from hotel owners that are so frustrated with an unfair, unbalanced system so totally skewed to the reviewer that we are forced to resort to any means to combat reviews that are simply untrue or outright fakes.

In a highly competitive, small town market in Cambodia such as I am in there are several competitors that make a cottage industry out of posting fake reviews of other hotels. TA catches some, others they do not. At this moment we have the history file of a competitors office computer in our possession that clearly shows one of their employees were posting reviews to trip advisor…something that should never happen from your hotel computer.

Until TA gives more support to the owners and balances their system so that we have a voice the negative posts will continue and TA will become more and more suspect for their content.

To paraphrase a popular TV show…The Truth is Out There…but not at TripAdvisor